Noughty Purple Reign Shampoo - 250ml x 6

Aqua/Water/Eau, Cocamidopropyl Betaine, Sodium Cocoyl Methyl Isethionate, Glycerin, Sodium Cocoamphoacetate, Vaccinium Angustifolium (Blueberry) Fruit Extract, Ribes Nigrum (Black Currant) Fruit Extract, Sodium Methyl Isethionate, Salicylic Acid, Sodium Laurate, Trisodium Ethylenediamine Disuccinate, Citric Acid, Sorbic Acid, Lauryl Glucoside, Parfum (Fragrance), Sodium Benzoate, Polyquaternium-10, Potassium Sorbate, Sodium Chloride, Sodium Hydroxide, Benzyl Alcohol, Acid Violet 43

Carefully curated ingredients help to gently cleanse and tone hair. The plant power in Purple Reign Shampoo includes:

GLYCERINE
A moisture maven – this humectant works to soften and smooth as well as helping hair retain its moisture

BLUEBERRIES
Whether in your breakfast bowl or haircare they hydrate and help keep hair looking and feeling healthy.

BLACKCURRANT
An antioxidant powerhouse extracted to help hair replenish lost moisture

This tone-correcting shampoo also contains:

VIOLET PIGMENTS
Balancing the brass comes from one of our 3% synthetic ingredients, driving performance alongside our natural ingredients. Violet pigments have color correcting superpowers: neutralising warm hues by toning them down.

Activate shampoo by rubbing a small amount of product in hands with a little water then massage into hair working from root to tip. Once lathered and worked through the hair leave on for 1 to 3 minutes. If this is your first time using a purple shampoo or Purple Reign, leave it on for a minute; you can always leave it on longer next wash. Rinse completely from scalp to ends. Repeat if necessary. Purple shampoo is to be used alongside your normal shampoo and usage frequency will depend on how quickly your hair needs a refresh.